MY STORY

"Introducing JustJoDesign: Where Lightness and Femininity Meet Style and Sustainability.

At Justjodesign, we take pride in crafting garments that embody the essence of lightness and femininity. Each piece is meticulously designed and produced in Bali, Indonesia, ensuring quality and authenticity in every stitch.

Our journey began with a passion for fashion ignited during high school, fueled by the inspiration of creative minds, particularly my aunt, a skilled tailor. It was through her guidance that I discovered my calling to design, leading to the creation of my first dress—a pivotal moment that solidified my dreams.

Upon relocating to Bali and delving into the world of fashion, the vision for Justjodesign began to take shape. Drawing from my experience managing a clothing store, I gained valuable insights into women's preferences, witnessing their appreciation for simplicity, beauty, and elegance.

In September 2012, we embarked on our first production journey, unveiling our collection at the renowned Bali Boat Shed store in Seminyak—a milestone that marks the inception of our brand's legacy.

At Justjodesign, we aspire to create outfits that resonate with every individual, transcending boundaries of time and place. Situated in Bali, our designs come to life on lightweight, sustainable fabrics, ideal for embracing the spirit of spring and the warmth of summer.

is a brand that you can trust because carefully designed baring in mind lightness and femininity. Each garment is carefully designed and produced in Bali, Indonesia

The vision for Justjodesign started early on in high school when I studied fashion. All my life I had been surrounded by creative people but was particularly inspired by my aunt who was a tailor. It was with her that I made my first dress for an assignment and after receiving good grades and positive feedback from this my dreams to design were solidified.

I start working on my own designs but it wasn’t until I moved to Bali and began working in fashion that the label really began to form. From the experience I gained working in managing a clothing store I began to learn what women really liked to wear. I loved seeing women combine colours yet still look simple, beautiful and elegant.

In September 2012, I began my first production and launched the collection in the famous Bali Boat Shed store in Seminyak, which still stocks our collections today.

JustJoDesign aims to create outfits that can be worn by anyone, anywhere at any time. Being based in Bali, our beautiful designs are printed on lightweight sustainable fabrics that are perfect for spring and those hot summer days.

Thank you for reading

Jo